Jonathan Lee's profile

Innovator & Dreamer

Innovator & Dreamer
Apparel design created for Duke Innovative Design Agency (DiDA)
I am a

Typophile
Master Painter
Grid Guru
Vector Vigilante
Color Lover
Aesthetic Engineer
Innovator
& Dreamer

And I pay attention to the details.

Get at me.
For DiDA's identity-wear, I strove to create a piece that would simultaneiously describe two things: the variety of talent and the common work ethic housed within the organization. Composing a collage of typefaces that formed a single design seemed like the best solution.
The titles comprising the design were inspired by members of the team, from plaza board painters and type nerds, to resident brainstormers and eager problem solvers.
Innovator & Dreamer
Published:

Innovator & Dreamer

Apparel design created for Duke Innovative Design Agency (DiDA)

Published: